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PETA Pokes Fun at Ongoing SeaWorld PR Campaign
In the three months since SeaWorld went on damage control with a PR campaign in the wake of the scathing 2013 whale documentary Blackfish, the theme park’s spin has been met with backlash, derision and...
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Smartfish Explores Odd Theories Behind Woodchuck Cider Name
What’s in a name? That’s what Fairfield, CT-based creative shop Smartfish Group wants to find out in a new effort for Vermont Hard Cider Company’s Woodchuck Hard Cider line. The agency, with the help...
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SMFB Hopes to ‘Keep Summer Going’ With Everyday Solutions for Statoil
It’s been nearly a year since we last heard from SMFB, but the Oslo-based agency has returned with a timely summer campaign for Norwegian multinational oil/gas company, Statoil. In an effort to “Keep...
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ESPN Talks Tradition, Taking Sides to Promote Wimbledon
In an effort to hype its annual two weeks’ worth of Wimbledon coverage (which begins next Monday), ESPN launched a promo to herald the fortnight of tennis’s most prestigious tournament. The...
View ArticleJulie Michael Promoted to President of Team One
This week marks a changing of the guard in the upper echelons of Team One: Saatchi & Saatchi’s Lexus/luxury-focused agency unit announced that longtime exec Julie Michael will assume the role of...
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DDB Paris Enlists ‘Man Who Died the Most’ to Reach Potential Organ Donors
Call it DDB Paris’s version of “Dumb Ways to Die…” if you will, but the agency is getting both serious and a bit ridiculous to bring awareness to the young folks out there about the importance of organ...
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Vitro, Google Techs Turn On ‘Terminator Vision’ for Red Robin
Red Robin is apparently going all-in with its cross-promotion efforts for Terminator: Genisys, which hits theaters July 1 and marks Arnold Schwarzenegger‘s return to the franchise that made his career....
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Photographers Create Atmospheric Images for Nordic Cruise Line
Here’s the true story of three photographers whose pictures encompass a new ad campaign from now-independent Helsinki/Stockholm-based agency hasan & partners that covers the Baltic Sea for leisure...
View ArticleMcCann Macedonia Promotes Local Beer via Chaos and Marriage
There’s no better way to kick off the holiday weekend than with a brew ad. McCann Skopsje, the agency’s Macedonian branch, obliges with a campaign for Skopsko, billed as the oldest and most popular...
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Mithun Brings Back Impromptu Financial Advisor for KeyBank
A year after introducing a bespectacled, bearded financial seer of sorts who warns customers about overdraft fees and more for KeyBank, Mithun revisits the character with a new campaign that deals...
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